Why is it called MAGIC POTION?

It was one of the first products that was launched; and it was a best seller since day 1! Initially when it all started, it was just an aloe vera gel in a glass jar, but when friends and family tried it for the first time, they called it "magical". The word 'magic' was used unanimously with this product, therefore we came up with the name MAGIC POTION. ❤️

This is the ultimate example of TRADITIONAL FORMULATION FT. MODERN SKINCARE as it is a blend of aloe vera extracts and turmeric; which are the two most loved ingredients for home remedies since time immemorial. The beliefs behind the benefits of these are age-old, and has now been combined with modern formulations to enhance the quality of your skin, as well as the ingredients.

What are the benefits of ALOE VERA?

Soothes sunburn:
"Aloe vera contains compounds called polysaccharides that encourage skin repair and new skin cells to set up shop", says Kenneth Mark, MD, New York-based board-certified dermatologist and Mohs skin cancer surgeon.
The gel also contains a pain reliever called carboxypeptidase, which may be why aloe vera is so soothing.

Relieves skin irritation:
"Inflammation underlies many skin conditions (such as; psoriasis, eczema, and lichen planus)", says Jennifer Gordon, MD, board-certified dermatologist at Westlake Dermatology in Austin, Texas.
Aloe vera contains compounds, such as acemannan, that suppress inflammation by showing the enzymes that trigger it. (Make sure to do a patch test before putting it on inflamed skin, as aloe vera can cause allergic contact dermatitis in some people.)

Adds moisture:
"Because aloe vera gel is mostly water, it helps to hydrate the skin without that post-application greasy feeling", says Dr. Schlessinger.
It helps lock moisture into the skin, while also acting as a glue that makes the top layer of skin cells stick together, ultimately smoothing and softening your skin.

Fight acne:
Besides having serious antibacterial skills, aloe vera gel contains salicylic acid, which is an exfoliant that helps to unclog pores, making it especially helpful if you deal with pimples and blackheads.
Bonus: "It also acts as an anti-inflammatory on the oil glands that cause acne", says Dr. Mark.

Slow signs of aging:
Aloe stimulates fibroblast activity, which creates an uptick in collagen production and elastin fibers that make the skin less wrinkled and more elastic. Meanwhile, zinc acts as an astringent to tighten pores, and antioxidants, such as vitamins C and E, help prevent the formation of free radicals (aka, molecules that can do a number on your cells).

Prevent (and maybe even fade) dark spots:
"Aloe vera gel prevents tyrosinase, the enzyme responsible for skin discoloration, from doing its thing, essentially suppressing UV-induced hyperpigmentation and the skin-damaging effects of sunburns", says Dr. Gordon.
This mechanism may also help in the prevention of dark spots, while the various antioxidants it contains (such as glutathione peroxide) may fade sun damage that’s already formed.

Lightly exfoliates:
The salicylic acid aloe vera contains acts as an exfoliator, helping to gently slough off dead skin cells. It also contains lignin, a substance which can enhance the penetrative effect of other ingredients into the skin.


Brightens your skin:
If you want to get a naturally glowing complexion, look no further. The ancient spice holds a special place of honour in Indian weddings, specifically in the haldi ceremony, which involves applying a turmeric paste on the bride and groom – because of the glow it leaves on the soon-to-be married couple.
This is due to the powerful antioxidant and anti-inflammatory called curcumin that is in turmeric, which helps in brighter, improved skin complexion, and rejuvenated skin.

Reduce dark circles:
If you’re prone to pesky, tired-looking bags under your eyes, you know how tricky it can be to find relief. While there are plenty of products on the market claiming to reduce the appearance of dark circles, turmeric based gel may be able to handle the task.
Since turmeric is a proven anti-inflammatory and lightening agent, it’s perfect for alleviating this kind of concern. It also stimulates circulation, which can help reduce puffiness and under-eye darkness caused by poor circulation.

Treat skin conditions:
Again, thanks to its anti-inflammatory and antibacterial properties, turmeric benefits for skin can work wonders on conditions like psoriasis and eczema.
One study, published in the peer-reviewed journal, BioMed Research International, even found turmeric to be helpful in treating patients with psoriasis, one of the trickiest skin conditions to treat. It can also help reduce redness from blemishes and calm skin conditions like eczema and rosacea.

Fight off acne:
Turmeric is excellent for acne because not only is it a natural antiseptic to keep the bacteria from spreading, but it’s anti-inflammatory, which takes down the redness and swelling of the blemishes/acne. Turmeric also speeds healing, which can help with larger, open blemishes/acne/breakouts.

Protect against sun damage & aging:
Yep – who knew you had a secret anti-aging armour hiding in your cabinets.

Research presented at the American Academy of Dermatology (AAD) 68th Annual Meeting: shows that a moisturizing cream containing turmeric had the ability to improve the appearance of fine lines and brown spots caused by sun damage.
It also helps prevent loss of skin elasticity due to long term UVB exposure. She recommends applying turmeric topically or ingesting it internally to reap these benefits.

Reduce appearance of stretch marks:
Though they’re incredibly common – around 80 percent of people have them – stretch marks are a friend to no one. These pesky little lines are hard to heal, but turmeric can help lighten their appearance.
Turmeric has the antioxidative power to penetrate and improve the function of the skin membrane cells, which will help prevent and treat stretch marks.

Soothe dry skin:
Turmeric can deeply hydrate and revitalize skin while alleviating symptoms of dryness. It naturally speeds up the process of removing dead skin cells to reveal healthy and soft skin, and protects the skin cells from further damage.


An all-rounder massage gel/moisturiser for oily to combination skin type. Most effective for open pores, excessive oiliness, rashes, allergies, pigmentation, acne & acne scars, rosacea, skin infections, dark spots, and sunburns. This small jar of magic nourishes the skin as well as relieves it from toxins. It is non-greasy, non-sticky and dries matte. It also doubles as a makeup primer, which is suitable for all skin types. This magical product is available in three different sizes, so, get it according to your needs.


As a moisturiser, it's the ultimate saviour for oily sensitive skin. It absorbs oil, balances it and leaves it feeling matte.

This gel also works as a primer, because it minimises pores, tightens it and refrains from letting any toxins enter your skin to damage it.

So, as a whole, it DOES SUIT ALL TYPES OF SKIN, and can be used as a base for serum, sunscreen, foundation and heavy moisturisers.


Wash your face with a soothing skin type friendly face wash, spray on a toner and let it dry. Post cleansing and toning, apply this onto clean damp skin once in the morning, once during the day time and once before you sleep at night.

Note: You can also refrigerate this product for extra cooling, and carry it wherever you go to beat the heat.

Brand Story
Auli is dedicated towards providing natural solutions for skin concerns that are effective and affordable. Team Auli is passionate about revolutionising skincare and simplifying the jargons. Auli products are potent skincare solutions that work efficienctly to help people achieve healthy and naturally glowing skin while treating specific skin concerns. Enriched with Active Ingredients, the focus of Auli has always been on bringing stable products and skincare awareness to its tribe. Auli is simply a complete lifestyle upgrade experience that brings together the best of both worlds, Modern Science and Ayurveda.

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