Why is it called THE POWER OF C?
Still one of AULI's newest products, it instantly became the star of the show post launch. It was praised for being highly effective, true to its name and a bearer of immediate results. Therefore, it is indeed powerful and true to its name. So, have you tried THE POWER OF C? 😉
This is the ultimate example of TRENDING INGREDIENTS FT. NATURAL SKINCARE as it is a blend of vitamin c (5%) and hyaluronic acid (95% liquid form); which are the two most trending ingredients for skin repair and transformation since it was recognised. The secret behind the benefits of these are now out in the open, and have now been combined with natural formulations to enhance the quality of your skin, as well as the ingredients.
What are the benefits of VITAMIN C?
It’s safe for most skin types:
Vitamin C has an excellent safety profile. Most people can use topical vitamin C for an extended period of time without experiencing any adverse reactions.
In rare cases people who have hypersensitive skin may experience minor irritation; but it does not cause any harm to the skin.
It’s hydrating:
Magnesium ascorbyl phosphate, one of the main vitamin C derivatives used in skin care, has been shown to have a hydrating effect on skin. It decreases transepidermal water loss, allowing your skin to better retain moisture.
It’s brightening:
Vitamin C can help fade pigmentation and smooth the skin’s surface to reduce dullness. This gives skin a youthful glow.
It helps reduce redness and even out your skin tone:
Vitamin C has also been shown to treat a huge variety of inflammatory skin conditions. Minimising redness can create a more even complexion.
It helps fade hyperpigmentation:
Hyperpigmentation — including sun spots, age spots, and melasma — occurs when melanin is overproduced in certain areas of the skin. It can also happen in areas where acne has healed. Vitamin C application has been shown to impede melanin production. This can help fade dark spots and lead to a more even-toned complexion.
It reduces the appearance of under-eye circles:
Vitamin C serums can help smooth out fine lines by plumping and hydrating the under-eye area. Although vitamin C is more effective at reducing overall redness, some people say that it can help reduce discolouration associated with under-eye circles.
It promotes collagen production:
Vitamin C is well known for boosting collagen production.
Collagen is a naturally occurring protein that depletes over time. Lower levels of collagen can lead to fine lines and wrinkles.
It may help prevent skin sagging:
Collagen production is tied to skin elasticity and firmness. When your collagen levels begin to drop, your skin may begin to sag.
Applying a vitamin C serum may boost collagen production, resulting in an overall tightening effect.
It protects against sun damage:
Sun damage is caused by molecules called 'free radicals'. These are atoms with a missing electron. Free radicals search for other atoms from which they can “steal” an electron —and this can lead to significant damage to the skin.
Vitamin C is rich in antioxidants. Antioxidants protect healthy skin cells by “giving” these free radicals an electron, rendering them harmless.
It helps soothe sunburns:
In addition to minimizing redness, vitamin C accelerates cell turnover. This replaces the damaged cells with healthy new ones.
And, It generally helps boost wound healing:
Given its effects on sunburn, it should be no surprise that vitamin C application can speed up overall wound healing. Healthy wound healing reduces your risk for inflammation, infection, and scarring.
What are the benefits of HYALURONIC ACID?
Hydration:
Hydration = Hyaluronic Acid.
Think of hyaluronic acid like a BIG drink of water for your skin. It is able to hold up to 1,000 times its molecular weight in water. Hyaluronic acid penetrates the skin and binds water to skin cells, infusing all layers of the skin with valuable, rejuvenating moisture. In fact, hyaluronic acid is the perfect example of how limited ingredient skincare can deliver real results.
Humectant:
Humectants are used A LOT in skincare. Think of a humectant like a sponge; it will continue to draw in and hold onto moisture after it is collected. They allow hydrogen bonding and attract water. Examples of humectants in skincare products include ingredients like glycerin, sorbitol (sugar alcohol), hexylene and butylene glycol, and of course, hyaluronic acid.
After infusing the epidermis (top layer of the skin) with valuable moisture, hyaluronic acid acts as a humectant and continues to draw moisture in from the surrounding environment. This will provide lasting hydration for the skin.
Lipid barrier enhancement:
What is a lipid barrier?
Our skin’s main function is to protect our body. Obviously, our skin protects our internal organs, muscles, bones, etc. from the outside world. But, our skin also protects the body from harmful toxins that bombard us on a daily basis.
The top layer of the skin (the epidermis) takes the brunt of outside damage (toxins). As we age, the lipid barrier (fatty acids that trap in water and prevent irritants entering the skin) in the epidermis slows down. Everything from UV rays, to environmental pollution, to lifestyle choices (like smoking) cause damage. This damage results in more fine lines and wrinkles, dark spots, and drier skin.
Hyaluronic Acid fortifies the skin’s natural barriers to help lock moisture in for an even more dramatic hydrating effect. Over time, this can help slow down the the deterioration of the lipid barrier and help protect and fortify it.
Increased resilience:
When the lipid barrier is further enhanced and protected by hyaluronic acid, the skin is better able to defend itself against environmental age-factors and pollutants. When it’s not fighting these toxins, the skin remains less wrinkled, brighter, and bouncier longer.
Tighter skin: No one wants saggy skin. Ever. As we age, the elastin in the skin breaks down, and skin loses its snap, or bounceback. A quick trick to check your elastin (the bounceback) is to pinch the skin on the top of your hand. If it snaps back quickly, you still have a lot of elastin. As you age, the skin won’t bounce back as quickly. Next time you visit your mother or grandmother, try the test on them (but don’t tell them why… there’s seriously no need, it can’t be fixed).
Hyaluronic Acid is NOT going to replace your elastin but, it can help with the appearance of tightness in the skin. As it fills the skin with moisture, hyaluronic acid tightens the overall complexion. It helps firm facial contours for a more youthful appearance. And that is something you can share with mom and grandma.
Smoother texture:
Much in the same way it makes the appearance of the skin look tighter, hyaluronic acid also smoothes the texture of the skin. This results in a silky smooth finish you can see and feel.
If skin is visibly scarred from acne, the hyaluronic acid will not fill in those scars. But, combined with a tool like a dermaroller, over time, hyaluronic acid plus a dermaroller can make skin look smoother. .
Less visible fine lines and wrinkles:
It’s never too early to start protecting and nourishing the skin. Hyaluronic acid is truly an ingredient that gives benefits to both twenty and eighty year old skin.
Hyaluronic Acid helps reduce the visibility of fine lines and wrinkles retaining moisture to the skin, creating a plumping effect. When the skin is protected and hydrated, increased skin cell production can take place, as the skin isn’t busy fighting for hydration. This leads to smoother, plumper skin cells.
Stimulates skin cell regeneration:
How long does it take for skin cells to regenerate
While it won’t speed up the cell renewal process, hyaluronic acid does help promote skin cell regeneration by offering extra hydration and barrier protection to the skin. This naturally leads to healthier cells and a more vibrant complexion.
Reduces pigmentation:
What causes hyperpigmentation?
When there is increased cell turnover, hyaluronic acid also helps reduce and prevent age spots and pigmentation issues. But, it cannot do it on it’s own. When looking to treat dark spots, a vitamin c serum and vitamin c booster product should be paired with hyaluronic acid. JUST LIKE THIS ONE!
Clarity:
When oily skin is stripped of hydration (water) it overcompensates to hydrate the skin by producing oil. A big misconception is that oily and acne prone skins don’t need hydration, but in fact, they do.
WHAT ARE THE BENEFITS OF THE POWER OF 'C'?
Apart from all the benefits mentioned above, it is the actively protects your skin from sun damage, especially from the harmful UVA & UVB rays. In addition to its anti-aging benefits, vitamin C is also an anti-oxidant; so it naturally helps to strengthen your skin and repel things that could damage it. It also has a brightening and hydrating effect. Also, this serum is extremely nourishing to the skin due to it’s hyaluronic content in the formulation.
DOES IT SUIT ALL SKIN TYPES?
Yes, absolutely. It can also be used as a base for makeup to protect your skin from toxins and harmful chemicals.
HOW DO I USE IT?
Wash your face with a soothing skin type friendly face wash, spray on a toner and let it dry. Apply 2 drops in the morning and 2 drops at night after cleansing and toning your face. It can also be used as a primer/base for your make up.
Note: It's a must have.
Brand Story
Auli is dedicated towards providing natural solutions for skin concerns that are effective and affordable. Team Auli is passionate about revolutionising skincare and simplifying the jargons. Auli products are potent skincare solutions that work efficienctly to help people achieve healthy and naturally glowing skin while treating specific skin concerns. Enriched with Active Ingredients, the focus of Auli has always been on bringing stable products and skincare awareness to its tribe. Auli is simply a complete lifestyle upgrade experience that brings together the best of both worlds, Modern Science and Ayurveda.
