Indulgent. Luxurious. Organic – AULI isn’t just about the products that pamper and prime you to look and feel your best, AULI is a lifestyle and wellness statement. Offering an exuberant range of fabulously lush organic and natural products that are perfect for both gifting and self-indulgence, AULI has an offering for every budget, for every need or greed and promises to leave you utterly spoilt for choice!
AISHWARYA BISWAS – FOUNDER & MD
Auli Lifestyle has been conceptualised and created by the effervescent Aishwarya Biswas. Her passion for wellness essentials, pamper packages and in fact every single product is an echo of not just her heart and soul but also of her expertise and experience. A well-known face today, in the beauty and fashion products industry, Aishwarya wears a humble feather on her cap as the winner of Lakme Sananda Tilottama in 2001. She then went on to complete her graduation from NYU, with no less than a double major. She capped off her academic achievements with a post-grad MBA from one of the most premier globally-ranked business schools alongside a short stint at the London School of Economics. Aishwarya is also a Trained Image Consultant from the iconic Fashion Institute of Technology, New York and has left a significant global footprint. Having lived in 5 countries and having worked at senior management levels for over a decade for top corporate houses; she brings her formidable corporate and world experience to her unique line of branded, natural and handmade products. Infused with her unadulterated sense of ‘joie-de-vivre’, Auli Lifestyle products are a lush and tempting testament of her passion and knowledge – a wide range of skin products and healthy living methods that will keep you shining; feeling like a million bucks and diving back in for more! Affordable, unique, Indian and lush; defined by just 4 letters – AULI.
The AuLi team is growing rapidly.
ARDHENDU BISWAS - DIRECTOR
A retired IAS officer, top bureaucrat, who loves to play sports and to swim. He is a significant part of the brand and has been the no.1 backbone of this entire organisation. Mr. Biswas, administers our company, and makes sure that everything related to finance, legal and operational department is well managed. His acquired knowledge from his experiences, has been very essential and important for the company. In short, he is a 70 year old man with the hobbies of a 20 year old; happily fathering our brand.
SUSHMITA BISWAS - DIRECTOR
A fashion enthusiast and homemaker, who is also the team’s most favourite member. She is loving, and the most beloved. She makes sure everything in this brand is grounded, and taken care of; favourite hobby is cooking and feeding everyone. She makes sure that the brand is spick-and-span and feels like family.
SAMIR KHAN – DIRECTOR
A trained Sound Engineer & DJ by profession, is the backbone of the entire logistical system of Auli Lifestyle. He has been an integral part of the development of the processes of this new start-up. Along with his team of professionals, he ensures that each order is received, packed and shipped out with utmost precision. He seamlessly brings together all verticals of Auli Lifestyle, be it procurements, packaging or delivery. He is also an athlete and has a passion for Art and Superheroes. Meet Samir Khan, the Maverick!
LEAH MOMIN – MANAGER (Sales & Marketing)
A graduate from St. Xavier’s Kolkata and is now a significant member of our team. With Aishwarya’s constant guidance, she ensures that all the customers have someone to consult before their purchase so that they can rely on the products post consultation. She’s available to our customers at all times, and makes sure that all their queries are cleared. She also heads the sales and marketing team, and ensures that the creativity is not lacking in the look and feel of this brand. She loves skin care, and hopes to grow through this experience. “You live only once, make sure it's natural”, she says.
PRIYABRAT SUTAR - MANAGER (E-commerce)
A Calcutta University graduate, with a finance and IT background. Loves to acquire knowledge. A career oriented man who wants to grow with the brand. He handles Amazon, Nykaa and other market places while also simultaneously is assisting team. He is AULI’s troubleshooter. “Even when our eyes are closed, there's a whole world out there that lives outside ourselves and our dreams”, he says.
LAURA MOMIN - MANAGER (Operations)
A graduate from JD Birla Kolkata and did her masters in marketing from the same. She deals with public/customers, tackles with issues related customer satisfaction and external dealings. Her main aim is to provide maximum satisfaction towards customers in delivering the products on time, “as customers are our Kings & Queens”, she says. She makes sure not to delay the delivery of products to the customers by even a single day.
AVNI PANDEY - MANAGER -BUSINESS RELATIONS
Avni, has joined our team as Business Relationship Manager. She is not only the Campaign Initiator but also makes sure that projects are executed as planned. With years of industry experience and a BA LLB degree to back her up, she is a workaholic! For her, AULI is the answer to all modern skincare questions. “AULI or Nothing”, she says.
SOHOM BOSE - GRAPHIC DESIGNER
A graduate from Arena Animations, Kolkata. He is a beginner with experience due to freelancing for the past 1 year. He loves doing illustrations. He makes sure that the brand looks brilliant and is represented to the audience, in the best way possible.