Indulgent. Luxurious. Organic – ‘AULI’ isn’t just about the products that pamper and prime you to look and feel your best, AULI is a lifestyle and wellness statement. Offering an exuberant range of fabulously lush organic and natural products that are perfect for both gifting and self-indulgence, AULI has an offering for every budget, for every need or greed and promises to leave you utterly spoilt for choice!
AISHWARYA BISWAS – Founder and MD
‘Auli Lifestyle’ has been conceptualised and created by the effervescent Aishwarya Biswas. Her passion for wellness essentials, pamper packages and in fact every single product is an echo of not just her heart and soul but also of her expertise and experience. A well-known face today, in the beauty and fashion products’ industry, Aishwarya wears a humble feather on her cap as the winner of Lakme Sananda Tilottama in 2001. She then went on to complete her graduation from NYU, with no less than a double major. She capped off her academic achievements with a post-grad MBA from one of the most premier globally-ranked business schools alongside a short stint at the London School of Economics. Aishwarya is also a Trained Image Consultant from the iconic Fashion Institute of Technology, New York and has left a significant global footprint. Having lived in 5 countries and having worked at senior management levels for over a decade for top corporate houses; she brings her formidable corporate and world experience to her unique line of branded, organic products. Infused with her unadulterated sense of ‘joie-de-vivre’, ‘Auli Lifestyle’ products are a lush and tempting testament of her passion and knowledge – a wide range of skin products and healthy living methods that will keep you shining; feeling like a million bucks and diving back in for more! Affordable, unique, Indian and lush; defined by just 4 letters – “AULI”.
The AuLi team is growing rapidly.
SAMIR KHAN – Director of Operations.
Samir Khan, a trained Sound Engineer & DJ by profession, is the backbone of the entire logistical system of ‘Auli Lifestyle’. He has been an integral part of the development of the processes of this new start-up. Along with his team of professionals he ensures that each order is received, packed and shipped out with utmost precision. He seamlessly brings together all verticals of ‘Auli Lifestyle’, be it procurements, packaging or delivery. He is also an athlete and has a passion for Art and Superheroes. Meet Samir Khan, the Maverick!
SHIMANA GUPTA CHAWLA – Director of Marketing
Shimana Gupta Chawla, Marketing Director, has 19 years experience in Global Marketing, Branding and Business Development. Her company, ‘Image Consultancy Services’ provides exemplary services in this area for start-ups and SMEs. Through her vast exposure, Shimana realized the urgent need for a line of authentic, natural and organic lifestyle products. Through extensive research, she found that despite being punctuated with many manufacturers of beauty products, few are genuinely organic and subscribe to the “non-chemical – no animal cruelty” mandate. Then there are fly-by-night operators in search of quick money. “….it is fascinating to see just how many people want organic products and settle for its diluted best“, she says.
“It is imperative today, that someone who is able to formulate real organic products has the backing of good branding and marketing strategies. This is where I come in and join hands with Aishwarya to take ‘Auli Lifestyle’ to the next level”, she adds.
Having understood financial concepts from IIM Joka and then studying in XLRI Jamshedpur after her honours degree from St Xavier’s, Shimana is all out to give Aishwarya and Auli Lifestyle what they truly deserve. A robust brand and an action packed marketing strategy in the hope that it catapults into one of the leading organic brands of the world.
We believe that all brands must have a USP. In AULI’s case, it’s the products!
LEAH MOMIN – Assistant manager
Leah Momin, our youngest team member is the assistant manager of ‘Auli Lifestyle’. She graduated from St. Xavier’s and is now a significant member of our team. With Aishwarya’s constant guidance, she ensures that all the customers have someone to consult before their purchase so that they can rely on the products post consultation. She’s available to our customers at all times, and makes sure that all their queries are cleared. She loves skin care, and hopes to grow through this experience. “You live only once, make sure it organic”, she says.