BEAUTY BUZZ WITH ASH
Aishwarya Biswas: FOUNDER (AULI)
'AULI’ has been conceptualised and created by the effervescent Aishwarya Biswas. Her passion for wellness essentials, pamper packages and in fact every single product is an echo of not just her heart and soul but also of her expertise and experience. A well known face today, in the beauty and fashion products’ industry, Aishwarya wears a humble feather on her cap as the winner of Lakme Sananda Tilottama in 2001. She then went on to complete her graduation from United States of America, with no less than a double major. She capped off her academic achievements with a post-grad MBA from one of the most premier globally-ranked business schools alongside a short stint at the London School of Economics.
Aishwarya is also a trained image consultant from the iconic ‘Fashion Institute of Technology’, New York and has left a significant global footprint. She is a certified skincare expert; and has knowledge about all this wellness. She has been a significant part of numerous tv shows, short films and is now going to be seen on Sampoorna by Zee Bangla; her segment is called, “Beauty Buzz” by Ash.
Having lived in 5 countries and having worked at senior management levels for over a decade for top corporate houses, she brings her formidable corporate and world experience to her unique line of branded, organic and natural products.
Infused with her unadulterated sense of joie-de-vivre, ‘Auli Lifestyle’ products are a lush and tempting testament of her passion and knowledge. She has also been a part of the first ever ‘All Women Entrepreneurs Delegation’ to the United States of America with the Indo American Chamber of Commerce and attended the ‘Select USA Summit’ meetings with Senators, Ambassadors, CEOs and the likes. She has been a mentor, and her pitches have won many awards. She has received many awards and accolades for achieving such tremendous momentum for Auli Lifestyle in a short span of a year taking Auli to 20 countries and setting distribution units in 4 Indian cities so far. Aishwarya has her roots firmly planted in Kolkata but has recently set up big operations in Western India, apart from exporting internationally. She has spoken at Summits organised by various mentoring and entrepreneurship platforms like Entrepreneur India and CII, ICC being a few. Auli Lifestyle experienced the largest event on Entrepreneurship, ‘TIECON, 2020’; and among 700+ applications from 9 states, Auli Lifestyle reached TOP 10. It was also among the TOP 20 Startup from the East at ‘Leaders Of Tomorrow’ by ET Now. AULI is now considered as one of the fastest growing and well known skincare brands of Eastern India.
Aishwarya and Auli have also been written about alongside many industry stalwarts in the likes of India Today, The Telegraph, Millennium Post and many national and local dailies.
Aishwarya Biswas, in short can be presented as someone who is solely driven by her passion, experiences and beliefs.
